wwe & netflix

promotional tour

we built, programmed, and toured a custom walkout experience for wwe fans that toured to 5 cities. integrating an LED wall, cold sparks, smoke machines, cutting edge lighting fixtures, speakers, and a handheld camera system into a seamless experience where fans could sign up, walkout, and receive their edited walkout video in a matter of minutes. each video was themed to the wrestler of the fan’s choice and allowed fans to fully become their favorite wrestlers.

we toured this big rig to boston, pittsburgh, houston, los angeles, and daytona.

a mobile takeaway experience for wwe fans on a semi-truck

chair striker

in addition to the big rig, we also built, programmed, and toured a “chair striker” arcade style game. using busts that were the likeness of popular wwe heels, we designed a game where these busts could be hit by replica folding chairs and return a score of how hard the person hit it. using arcade style lighting and graphics, as well as two large tvs displaying attract loops, this game used accelerometors to accurately return the power in which people smashed the busts with chairs. with busts from dom mysterio, gunther, and logan paul we had heels everyone wanted to hit as hard as they could. this installation toured to most of the stops the walkout toured with a few additional stops along the way.

Credits...

  • is a LOS ANGELES-based experience studio

    Founded by a team of creative producers with 20+ years of combined agency, brand-side and production company experience, our specialty is turn-keying live experiences and interactive campaigns through collaboration, creative production and experiential content creation.

    https://weareextracredit.com/

  • Work as a project based contract service provider, handling all elements of creative technology including system design, creative design, hardware build & fabrication, and final deployment & maintenance

    https://www.evangannon.com/

  • We create interactive and immersive visuals that bring people together.

    https://tec.design/

  • We developed some of the software for the lighting cues, integration between the truck cues and the takeaway system, and developed most of the software for the chair striker interactions, cueing, and lighting.